Clorox Rebranding 

Featured on Packaging of the World / The Dieline

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Say goodbye to a dull cleaning routine and enjoy a playful experience with the new Clorox

The redesign of Clorox aims to change a dull cleaning routine to a playful experience for the younger audience by providing an elevated modern look that is relevant to millennials' current aesthetic. The new Clorox design will help them to be motivated and provide a playful experience.

For young professionals

Young people want things instant, fast and most importantly exnjoyable. Young adults who have recently become independent tend to have problems with being hygienic and keeping their space clean and neat.

Key attributes

-Playful

-Modern

-Ritualistic

-Trustworthy

-Involve

-Rewarding

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Unique form language

The circle shape of the bleach bottle reflects the circular motion people do when they clean counter tops or dishes. The handle of the bottle gives a comfortable and nice grip. The bleach pen has two sizes which is indicated with a different thickness of red line treatment on each side.