Say goodbye to a dull cleaning routine and enjoy a playful experience with the new Clorox
The redesign of Clorox aims to change a dull cleaning routine to a playful experience for the younger audience by providing an elevated modern look that is relevant to millennials' current aesthetic. The new Clorox design will help them to be motivated and provide a playful experience.
Unique form language
The inspiration for the bleach bottle came from the circular motion people do when they clean countertops or dishes, and it blends nicely in a home environment. The handle of the bottle gives a comfortable grip and it feels nice in hands. The bleach pen has two sizes which are indicated with a different thickness of red line treatment on each side.